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Full-scale Comparison: Frozen and Fresh

Aug. 16, 2021

You're hanging out in the produce department, trying to decide what to buy, but there's a problem. You start thinking about all the fresh fruits and vegetables you threw away because you didn't eat them in time. Now you're wondering if frozen fruits and vegetables are better for you.

You want to add more fruits and vegetables to your diet, but make sure you don't lose any nutritional value in the process. So here organic frozen fruit wholesaler tells you some things to consider when it comes to fresh versus frozen fruits and vegetables.

frozen fruits


There's nothing better for you than fresh - right? Maybe, but remember: fresh is a relative term.

Fruits and vegetables may be in transit, sitting in the store or waiting in the fridge for weeks. As they travel from the farm to the supermarket to your refrigerator, they lose some of their freshness.

Frozen fruits and vegetables, on the other hand, are chilled within hours of harvest to maintain their freshness.


Frozen fruits and vegetables will taste the same as fresh fruits and vegetables. They may even taste a little better because they are usually frozen at the peak of ripeness.

If you go to buy frozen fruits and vegetables, remember this: always check the label to make sure you're buying just the fruit or vegetable. You don't want to add any flavors that would compromise the nutritional value. So bring an ice pack or cooler to keep your fruits and vegetables frozen for the trip home from the store. Thawing and refreezing them will affect the flavor.


Frozen fruits and vegetables are usually cheaper than fresh fruits and vegetables.

The USDA has an interactive chart that you can use to compare the prices of fresh and frozen fruits and vegetables.

You should also consider this: Frozen fruits and vegetables have a longer shelf life, which means less food waste. You can also buy them in bulk, which provides more value.


The minute you bring home fresh produce, the clock is ticking. Fresh vegetables require higher humidity conditions, while fruits require lower humidity conditions, which is why many refrigerators have two separate drawers.

Frozen fruits and vegetables are much easier to preserve. A recent USDA study found that berries are the most popular frozen fruit on the market because it's easy to pour them into smoothies.


As we mentioned before, the produce chosen for freezing is often picked at their peak ripeness. This is also when they are at their most nutritious. Frozen fruits and vegetables usually retain most of their nutritional value.

Research presented at the 2017 Experimental Biology Conference supports this view. It suggests that frozen fruits and vegetables can help you achieve your nutritional goals. According to the study, if you eat frozen fruits and vegetables, you'll not only eat more of them, but you'll consume more nutrients, such as dietary fiber and vitamin D, as well as micronutrients like calcium.

Ultimately, it depends on your personal preferences. You can even freeze mushrooms without cooking them first, as long as you want. If you like to go to the farmer's market or produce aisle every week because you're a fresh freak, then go for it. But if your schedule forces you to rely on the convenience of frozen fruits and vegetables, that's cool, too. You're still reaping the benefits.

If you want to wholesale frozen fruits, please contact us, we have delicious fruits and vegetables.

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